Vedix, a beauty tech brand which leverages the power of AI and Ayurveda to design hyper customised hair and skincare regime to deliver the maximum benefit for the skin and hair problems
The company claims it to be the India’s first and biggest modern Ayurveda customised beauty brand. In a short span, the brand ARR has reached Rs 160 crore and raised $4 million in Series A from RPSG in 2020.
Vedix is an Ayurvedic beauty & wellness brand that provides personalized Hair, Skincare, and Wellness regimens. Vedix’s unique proposition is to curate products to suit each individual’s body characteristics, as identified by their doshas.
The core of Vedix is the Tridosha theory of Ayurveda. Every person is born with their unique set of Doshas (Vata, Pitta and Kapha) that make their Prakuriti, and true Ayurvedic solutions are customized to address each individual’s uniqueness. Vedix seeks to achieve this by understanding one’s Prakuriti and skin/hair/body concerns through a questionnaire, and then leverage machine learning and artificial intelligence-driven technology to craft individualized products.
The concept of customization is very new to the Indian beauty and wellness landscape, and Vedix endeavors to break the notion of one size fits all, as well as the vicious cycle of trial and error that leads to unsatisfactory results. We are the first and only ones working at providing customized Ayurvedic solutions in this space.
Over the last few years, Vedix has created a dominant position in the Indian D2C hair care market with their range of customised Ayurvedic oils, serums and shampoos. It is also India’s first skincare brand to launch 100% edible grade non foaming cleanser made with high quality ingredients. Vedix aspires to evolve the brand that continues to innovate in the area of modern Ayurveda.
Exploring wisdom of Ayurveda
As unique as your doshas are according to your Prakruti, your doshas do get elevated as you get older and get exposed to environmental changes. When the doshas are elevated, they create problems and diseases in areas of your body, in which they are present. Elevation of one dosha may suppress the progress of the other doshas in one’s body. This leads to further disturbance in your bodily functions.
To counter this, Vedix understands the state of elevated doshas in one’s body through the Vedix Dosha Assessment Questionnaire. Based on the inputs given by the user, Vedix uses herbs and natural essentials, which can specifically help in controlling the damage caused by the elevated doshas.
Skincare range: The entire regime comes with a gentle cleanser, customised serum and specialised moisturizer
Hair care range: The entire regime comes with customised anti-hair fall oil, hair growth serum and anti-hair fall shampoo
Body care range: Vedix brings the body care range to complement its hair and skin care regimens for providing an all encompassing beauty. It includes 8 products in 2 fragrances – Lavender Bloom and Kesar Bliss. The range will include Body oil, Scrub, Body wash and Body lotion
Since its launch, 3 million customers have taken the personalised questionnaire VPQ to understand their hair and skin problems in depth. The Company has served more than a million orders since its launch and continues to add 90,000 customers every month. Vedix has a repeat customers rate of 60% which is double of the industry average. Among its customers’ base, more than 90% opt for a subscription plan as against a single time purchase option.
Over the last few years, Vedix has created a dominant position in the Indian D2C hair care market with their range of customised Ayurvedic oils, serums and shampoos. It is also India’s first skincare brand to launch 100% edible grade non foaming cleanser made with high quality ingredients. Vedix aspires to evolve the brand that continues to innovate in the area of modern Ayurveda. The Company has launched a range of products in new categories and are available on Amazon India and Purplle.
The Company will also launch its products in selected international markets through its D2C platform and large e-commerce websites dominating top international markets